Your data

Privacy policy.

What we collect on this site, what we do with it, how long we keep it. And how to ask us about it.

01

What we collect

We only collect personal data when you give it to us: by requesting a call, booking a time slot or signing up for the blog. Plus visit statistics, if you accept them.

Call request
Full name, work email, your brand’s website, business type, annual revenue, monthly ad budget, and your message if you leave one
Booking a time slot
Your name and email, taken from the form, the date you choose and anything you add in the calendar
Blog sign-up
Your email address
Visit statistics
Pages viewed, where the visit came from and device type, only if you accept it in the cookie banner
02

What we do with it

Each use relies on a legal basis set out in the GDPR. Here it is, case by case.

Preparing and holding the call
Steps taken at your request before a possible contract
Following up after the call
Our legitimate interest in following up on your request. You can object at any time
Sending you blog posts
Your consent, which you can withdraw in one click via the unsubscribe link in every email
Measuring site traffic
Your consent, given or refused in the cookie banner

Your data is never transferred or sold to third parties.

03

Our service providers

To run the site, we rely on a few tools. They process your data on our behalf, following our instructions, and cannot use it for themselves.

Webflow
Site hosting and form submissions. United States
Calendly
Meeting scheduling. United States
beehiiv
Sending blog posts. United States
Vercel
Passing your blog sign-up on to beehiiv. United States
Google
Audience measurement with Google Analytics, and display of some fonts. United States
Adobe
Display of the site’s fonts. United States
CookieYes
Cookie banner and recording your choice. United Kingdom

For providers based in the United States, data transfers are covered by the EU-US Data Privacy Framework recognized by the European Commission or, failing that, by its standard contractual clauses.

04

Retention period

We keep your data as long as needed, and no longer.

Call request
Three years after our last contact. If we work together, for the length of our engagement
Blog sign-up
Until you unsubscribe
Analytics cookies
Thirteen months at most

After these periods, it is deleted from our systems.

05

Your rights

The GDPR lets you access your data, correct it, have it deleted, limit its use, object to its processing and get it back in a readable format. You can also withdraw any consent you have given at any time.

To exercise these rights, write to us:

By mail
11 rue de la Villette, 75019 Paris, France

We reply within one month.

If, after contacting us, you feel your rights have not been respected, you can file a complaint with the CNIL, the French data protection authority, at cnil.fr.

06

Cookies

The site uses analytics cookies, with Google Analytics. They are only set if you accept them in the banner shown on your first visit. If you refuse them, the site works exactly the same way.

You can change your mind at any time by deleting this site’s cookies in your browser. The banner will then ask you again.

The publisher’s identity and other legal information are listed in our legal notice.