Paid Media

Campaigns that pay off. Not just on paper.

We put 15 years of experience into building an acquisition strategy made for your brand. Beyond ROAS and acquisition cost, we judge our work by what it does for your growth: revenue, margin, and how loyal your customers become.

$10M+
in ad spend managed on Meta and Google, for clients who stay with us more than 3 years on average.
+88%

revenue on Meta, with 20% less budget.

Stand+
×5.8

sales on Meta, starting from a return on ad spend below 1.

Novos
×2.7

revenue in one year, on a Google Ads account rebuilt from scratch.

JDC
×8

sign-ups in six months, with seven times the budget and no loss in profitability.

Amata
Meta and Google

Two levers, one pilot.

Meta and Google don’t play the same role. One creates desire, the other harvests it. A single team splits the budget between them, so you never pay twice for the same customer.

Meta Ads

Create demand.

On Facebook and Instagram, nobody is looking for you yet. The creative does the targeting: we test angles, formats and offers to find what makes people want to buy. And we judge every campaign on your total revenue, not just on what Meta takes credit for.

  • Prospecting and retargeting campaigns
  • Static, video, carousel and UGC ads made by our studio
  • Product catalog ads, when they truly serve the brand
  • Results checked against your actual sales
55–70%
of 58 Facettes’ purchases come from the ads we produced for its Meta campaigns.
Google Ads

Capture intent.

On Google, the customer is already searching. We go after the searches that pay, get your product feed back in shape, and stop paying for clicks you would have had anyway, like people already typing your brand name.

  • Search, Shopping and Performance Max
  • YouTube and Demand Gen to build demand upstream
  • Product feed rebuilt and enriched
  • Reliable conversion tracking, all the way to the closed lead
+140%
return on ad spend on Google for Stand+, after we rebuilt the Shopping feed.
Method

Four steps, in this order.

01

Reliable numbers first.

Until the measurement is right, nothing else can start. At JDC, tracking was broken when we took over the account, so we rebuilt conversion tracking before touching anything else.

02

A simple structure.

Fewer campaigns, better organized, so the algorithms learn fast. At Stand+, this cleanup came right before a 55% drop in cost per acquisition.

03

One hypothesis at a time.

Every ad, every audience, every offer tests one specific idea. At Novos, 25 new ads tested each month multiplied Meta sales by 5.8.

04

Budget follows profit.

We only scale when performance allows it, and we tell you when it’s time to slow down. At Amata, the budget grew sevenfold with acquisition cost holding steady.

The difference

What changes with us.

Most accounts we take over look like they’re doing fine. It’s when you dig in that you see where the money goes.

Elsewhere
  • A flattering ROAS in Ads Manager, with no visible link to your revenue
  • Dozens of campaigns nobody can make sense of anymore
  • Meta on one side, Google on the other, and no one deciding how to split the budget
  • A senior person in the sales meeting, a junior on your account
  • Reports that describe what happened, without saying what to do next
At Symetrics
  • Decisions based on your revenue, your margin and your new customers
  • Simple, readable accounts, built so the algorithms learn fast
  • One team splitting the budget between Meta and Google
  • A dedicated senior, and no more than five accounts per growth manager
  • A weekly check-in, with what we test next and why
Our channels

Every channel that matters, one team.

Meta and Google drive most of our clients’ growth. When it’s time to reach further, we turn on other platforms, with the same method and the same reading of your numbers.

  • Meta
  • Google
  • TikTok
  • LinkedIn
  • Pinterest
  • Criteo
  • Outbrain
  • Taboola
Our campaigns

A campaign for every level of intent.

The closer to the center, the closer someone is to buying. Each type of campaign has its place, and they all lead to the same spot.

  • Intention forte : Recherche Google, Google Shopping, reciblage dynamique.
  • Intention moyenne : Advantage+ Shopping, Performance Max, épingles sponsorisées, génération de leads.
  • Intention faible : vidéo YouTube, Spark Ads, Demand Gen, articles sponsorisés, notoriété.
What they say

Founders who see the difference.

“Working with Symetrics is every brand founder’s dream. It’s by far the best investment we’ve made to grow profitably.”

Rob Gregg, Founder, Stand+

“They understand the context, not just the numbers.”

Michael Park, CMO, Novos

“They don’t just manage campaigns. They bring ideas and move fast alongside us.”

Robin, CMO, Amata
FAQ

What people ask us before signing.

Quel budget minimum pour travailler avec vous ?

You need to spend at least $5,000 a month on ads for us to make a real impact. Our fees start at $1,750 a month.

Sur quelles plateformes travaillez-vous ?

Meta, meaning Facebook and Instagram, and Google: Search, Shopping, Performance Max and YouTube. That’s where most of our clients’ growth happens, and where we have the deepest experience. When it helps, we add TikTok, LinkedIn, Pinterest, Criteo, Outbrain or Taboola.

Pouvez-vous reprendre notre compte existant ?

Yes, that’s actually the most common case. We start with an audit: what still works, what costs without paying back, and what your conversion tracking really measures. We keep what works and simplify the rest.

Garantissez-vous des résultats ?

No. Nobody can honestly promise that, because results also depend on your product, your site and your margins. What we do guarantee is a rigorous method, transparent numbers, and that we’ll tell you when it’s better to slow down.

Comment suivez-vous la performance ?

Every week, a check-in with your growth manager and a report that ties ad spend to your actual revenue, not just to what Meta or Google take credit for.

Dois-je fournir les créas ?

You can provide your own. If not, our Creative Studio designs them from your existing photos and videos, and tests them directly in your campaigns.

Y a-t-il un engagement de durée ?

Three months at the start, so we can prove ourselves. After that, 30 days’ notice.

Utilisez-vous l’IA sur mon compte ?

Only if you allow it. It’s then used to automate low-value tasks, so your growth manager can spend more time on strategy. No decision about your budget is ever made by a machine.

Is your ad account really profitable?

Show us your Meta and Google accounts. We’ll tell you what we would change first, and what it could bring you.

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