More than 50 brands have trusted us with their acquisition. Here are a few of those partnerships.
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The official launch of Tom Holland’s non-alcoholic beer in the US and the UK.
BERO was a brand-new non-alcoholic beer, created by actor Tom Holland for the US and UK markets. We launched its first acquisition campaigns on Meta Ads and Google Ads, with one simple goal: back the official launch with sales on its online store.
Capture existing demand on Google Ads by placing the brand on every “NA beer” search. Build interest on Meta Ads with campaigns that reused the organic launch visuals. And make smart use of Tom Holland’s fame while showing off the quality of the product. Four angles were tested side by side: the product, the promise, the proof, the taste.
$250,000 in revenue in the first month of the launch, for a return on ad spend of 6. Our ads had a click-through rate 15% higher than the account average, and a conversion rate 9% higher.
Revenue multiplied by 6.6 in two months, after moving away from automatic catalog ads.
58 Facettes sells more than 40,000 pre-owned luxury jewelry pieces, each one unique. Its campaigns relied on Meta’s automatic catalog ads: good at selling, less good at lifting the brand’s image. The goal was to grow profitably without hurting that perception.
We produced carefully crafted ads that tell the story of the piece and the brand, rather than lining up products. Each campaign also tested a hypothesis: which message works, which types of jewelry drive sales. All while laying the groundwork for international expansion.
In two months, sales volume grew 2.6 times and revenue 6.6 times, with a much higher average order value. Cost per add-to-cart, the main metric, fell by 55%. And more than half of all purchases came from our ads.
A neglected Google Ads account, rebuilt from scratch and turned into a growth engine.
The Google Ads account had been left to drift. Conversion tracking was unreliable, and no one could say for sure what was paying off and what was just costing money. Before chasing performance, everything had to be rebuilt.
We started over. First, very precise conversion tracking, to bring back clarity on the numbers. Then a new creative strategy for Meta. And on an ongoing basis, landing page improvements, shipped regularly rather than in one big redesign.
In the first year, leads and customers doubled and revenue grew 2.7 times. Over two years, the number of leads has doubled every year, with no change in cost per lead.
Eight times more approved sign-ups in six months, with a lower cost per acquisition.
“Symetrics has been our growth partner from day one. Julie and Vincent bring both strategic vision and very hands-on expertise. They don’t just manage campaigns. They bring ideas and move fast alongside us.”
Amata had never advertised. Everything had to be built, and the first question was simple: is Meta Ads even a relevant acquisition channel for Amata, before we talk about volume?
We built the Meta campaigns from scratch, produced the ads in-house and launched Google Ads campaigns to drive app downloads. Then we iterated fast, on audiences and messages alike, week after week.
Volume grew eightfold in six months. The budget followed, seven times larger, with no rise in cost per sign-up. And quality improved too: the account approval rate went from 73% to 82%.
Nearly twice the revenue from Meta, on 20% less spend.
“Working with Symetrics is every brand founder’s dream. It’s by far the best investment we’ve made to grow profitably.”
Acquisition cost was above target: $60, when it needed to be $50. The campaign structure had grown complicated over time, and Google wasn’t paying back enough. Scaling was impossible under those conditions.
First, we simplified. Fewer campaigns, better organized, and we put the ads that still worked back in front. In parallel, ten new ads were tested to find fresh angles. On Google, the Shopping feed was rebuilt and the automated campaigns optimized.
Cost per acquisition fell by 55%. Meta revenue grew 88% while the budget dropped 20%. And Google became a profitable channel again, with its return multiplied by 2.4.
Nearly six times more sales on Meta, thanks to real creative work.
Return on Meta ad spend was below 1. Sales had stalled, and there was no creative testing process in place.
We first took the time to understand the brand, its customers and why they buy. Then we produced 25 ads a month, tested and replaced as results came in, while the Google account was being restructured.
Meta sales grew 5.8 times, Google revenue more than doubled, and cost per acquisition on the brand campaign dropped by 72%.
“They understand the context, not just the numbers.”
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