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What our team knows and keeps learning, written down in our blog posts. Our wins, our misses, and the best practices we draw from the accounts we manage.

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Every post starts from a real case. The numbers are our clients’, shared with their permission.

October 20, 2026

On October 28, Meta will change your ads without asking you

On October 28, Meta turns on product browsing for all your live ads. Why we turn it off, how to do it, and the other settings to check.

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On October 28, Meta will change your ads without asking you
October 21, 2026

Is retargeting on Meta still worth it?

Meta now finds the right people for each ad on its own. Why a separate retargeting campaign is often useless, and when it still makes sense.

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Is retargeting on Meta still worth it?
October 21, 2026

Partnership ads with creators: the one setting that changes everything

Creator partnership ads lower acquisition costs on Meta. As long as you avoid the default setting that turns them back into regular brand ads.

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Partnership ads with creators: the one setting that changes everything
November 29, 2024

Best practices for promoting your app with Meta Ads

The six golden rules for promoting your app effectively with Meta Ads.

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Best practices for promoting your app with Meta Ads
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